HOUSTON Starting this week moviegoers will be able to purchase Slurpee drinks at several Cinemark theaters in the Houston area, 7-Eleven and Cinemark announced Friday.
A partnership between the two companies will bring the convenience store s iconic beverage to 32 select Cinemark theatres in Houston, Dallas and Portland.
The agreement marks the first time Slurpees have been sold outside of 7-Eleven, excepts for a test run at a Dallas sports arena.
Our research and past promotional successes show that movie fans love Slurpees, and Slurpee fans love movies, said Jesus Delgado-Jenkins, 7-Eleven senior vice president of merchandising, logistics and marketing. Our partnership with Cinemark gives us the opportunity to reach even more Slurpee fans by bringing the drink to them. The only thing better than watching the latest hit movie especially for Slurpee-lovers is watching it while sipping on a Slurpee drink.
7-Eleven has locations in Dallas and Portland but does not have stores in Houston. Delgado-Jenkins said he thinks the new venue will attract new customers to visit 7-Eleven stores.
