NASHVILLE, Tenn. — Houston Texans fans love to hate the rival Tennessee Titans and both teams have high hopes for second-year quarterbacks C.J. Stroud and Will Levis.
But it's Levis' actions off the field that are making headlines this week. The quarterback, who went viral for putting mayonnaise in his coffee while playing at Kentucky, has just introduced Will Levis No. 8 Parfum de Mayonnaise with Hellmann's.
The ad features Levis drinking out of a jar of Hellmann's in between running plays in street clothes.
"They tried to define you. But you are the ingredient to your own success," the announcer whispers.
Then a shirtless Levis stuffs a mayo-covered slice of bread into his mouth and later dips his finger into a jar while laying on the field at Nissan Stadium.
"Smell like greatness," the ad says.
“As silly and goofy as that was, the more serious I took it, the funnier I knew it would be," Levis said.
The cologne sells for $8 and the first two batches sold out quickly with promises of more to come.
“We didn’t expect how people were going to react to it, but I think it was like an hour or something and it was gone," Levis said. "And $8 a bottle. It’s going for a good cause. And, it’s just a really fun partnership that we continue to do fun things. So, it's been amazing to kind of see how it’s all unraveled.”
Levis is making sure teammates get a bottle.
"They’re just so surprised that it doesn’t smell, you know, unpleasant, and it smells good,” Levis said.
Hellmann's says Parfum de Mayonnaise "opens with a bright burst of tart lemon that provides a refreshing and clean introduction. At the heart of the fragrance lies a creamy, daring mayonnaise accord offering a smooth and complex heart. Parsley adds a fresh herbal element, reminiscent of a well-prepared dish. And of course, this fragrance would not be complete without subtle coffee undertones, reminiscent of Will’s signature mayonnaise-infused caffeine beverage. A sensual musk base weaves through the composition, evoking physicality and charisma. Finally, we finish off with a comforting creamy vanilla finish that is equal parts inviting and intriguing."
Levis showed off his cologne Wednesday after Tennessee's first joint practice with the Seattle Seahawks and gave reporters a whiff after a news conference.
Levis said he signed a lifetime deal with Hellmann's and was involved in developing the unique fragrance with vials sent to him for feedback.
