JJ Watt is releasing new shoes Wednesday at midnight.
These shoes are part of his colorway Reebok collection and they hold a special significance for the three-time NFL Defensive Player of the Year.
Watt said this shoe was designed with Navy SEALs in mind. In 2012, Watt attend a Memorial Day event and he said he got a chance to meet with widows of Navy SEALs who have now become lifelong friends. They have since introduced him to people within the Navy SEAL community.
To honor the community, Watt brought in a Navy SEAL to help him design his new shoes. He said he wanted to create something Navy SEALs will wear and be proud of.
In an Instagram post, Watt wrote that every pair purchased this holiday season, a pair of JJ's will be donated to the Navy SEAL Foundation.
"In addition, all of my personal proceeds from this shoe will go directly to The Navy SEAL Danny Dietz Foundation," he continued.
A post shared by JJ Watt (@jjwatt) on
The shoes can be purchased on Reebok.com.