An iconic denim and Western wear brand is teaming up with an iconic burger chain. Wrangler and Whataburger might be a match made in Texas.
Wrangler is producing a line of Whataburger-themed clothing for men and women. Denim jackets, vests and jeans are adorned with the instantly recognizable Whataburger "W" logo. There will also be graphic tees and ballcaps.
On some pieces, the "W" logo was accompanied by imagery of a cowboy on a bucking horse. A hat reads "Milk shakes burgers fries rodeo." Several pieces have the tagline, "Just like you like it."
The swag will be available in the spring.
The items were shown for preview at an event during the Wrangler National Finals Rodeo in Las Vegas.
