HOUSTON — After beating its previous goal two years early, Houston First Corp. is now aiming for 25 million visitors to Houston by 2020.
The city is on its way to that goal with an estimated 21.8 million domestic and international combined visits to Houston in 2017, according to a press release. OmniTrak’s TravelTrakAmerica and Travel Marketing Insights compiled the figures for Houston First, which includes the Greater Houston Convention and Visitors Bureau.
Of that total, an estimated 18.3 million visits were from domestic travelers, up 6 percent from 2016, per the release. About 80 percent of domestic visitors stayed overnight, while 20 percent came for day trips. Leisure travelers accounted for about 73 percent of the domestic visits, 15 percent were for business, and 12 percent fell outside those two categories, per the release.
